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Sony Pakistan Deceitful Acts.

Salman Zafar Posted Apr 27, 2009

Non Trained Sony Service Center Staff in Pakistan.

First time I had opportunity to visit Sony Service Center in Cavalry Ground Lahore, Pakistan on 22nd April around 5:15 pm, with the problem of stuck shutter of my W-35 Sony Cybershot Digital Camera ( Model Number 8625345). The front desk lady initially did not agree to even get my camera checked at spot due to busy schedule of technicians, later she agreed to get that checked in return of 300 rupee non refundable and came up with diagnosis that old lens needs to be replaced with new one and it will cost me around 7 thousand 2 hounded rupees in total. Sony technical staff kept asserting that old camera lens cannot be repaired at all and even if they try to repair it, camera will malfunction and replacement of lens is only solution. After getting my camera back, later I went to local camera technician in Nisbat Road Camera’s Market Lahore, and guy just repaired my camera lens infront of me in return of just 1000 rupee and camera is fully functional and working fine in every respect now. I would like to comment the non competitive, highly irresponsible behavior of Sony Service Center technicians and unfriendly behavior of Service representatives. The Street Camera Repair man can repair the minor problem in camera but not Service Center Highly Qualified Technicians. I had been very brand loyal with Sony Previously but the untruthful staff of Sony Authorized Service Center in Pakistan has changed my image towards Sony completely. Being student of Pakistan’s Most Highly Ranked Business School (Lahore University of Management Sciences LUMS), I can understand that aftersale services constitute the major revenue of these distributors and wholesalers. But misguiding consumers and exaggerating the technical problems of their gadgets / electrical appliances comes under the issue of Ethics and Social Responsibility and I think Sony global team should take proactive role in ensuring the services quality in Pakistan. Furthermore, I am raising this issue in my University Portal so that consumers may not be misguided from deceitful behavior of Sony Service Center Staff in Pakistan. Regards Salman Zafar

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